Services
Member of:
| Public Relations |
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Although various interest groups exist, media work is usually the sole focus of attention. Extremely effective as a tool, it is often misrepresented as "inexpensive marketing". Certain PR tools enjoy great importance, particularly because of the location-linked nature of the offer. Hence, as an example, invitations to media representatives and journalistic groups to visit a touristic attraction (e.g. hotel) remain very important. However a journalist should write about the offer and not the destination. In contrast, media events are seldom worthwhile for individual providers. We recommend inclusion in a municipal or regional umbrella association. Basic material is often examined and perhaps revised at the start of a collaboration. We are happy to examine your offer in detail and design an optimum PR concept including implementation. We have at our disposal a databank with over 500 qualified media contacts. These can be selected according to your requirements. Our experience shows that there is often "too little meat on the bone." And this is exactly where targeted, pro-active media work is essential. Needless to say, there are many tips and tricks on how to achieve favourable media coverage without going to great expense. And finally, we reveal a secret: the saying that "all good things take time" is in fact true! Here a brief overview of our services in the PR field:
Corporate Publishing Today an acknowledged marketing and communication tool, in-house publications fulfil an important purpose for employees, customers, investors, stakeholders and club members. Whether business report or customer magazine: we will be delighted to assist with strategic orientation, concept of content and form, and actual realization. This particularly involves production as well as advertisement acquisition. |