Services
Member of:
| Strategic concepts |
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You benefit from our creative talents, a blend of experience and fantasy, from the development stage of your new strategy. Our 100% focus on tourism and location marketing means that we have the advantage of being closely acquainted with the market and the most successful ways to cultivate it. Illustrating our systematic approach:  Market Analysis Market research is one of the key points of your marketing and gains in importance with reorientation. The objective is to identify trends and benchmarks, thus enabling you to create a basis for defining your market position. Company Analysis Our experience shows that a neutral and objective outside view frequently leads to astonishing conclusions. Inside and outside views are often very different. An outside view also allows your business processes to be scrutinized and efficiency analyses carried out. Findings and Consequences At the end of the analysis stage, the findings are compiled and the most important consequences for your future evaluated. It is impossible to design a reliable strategy without this groundwork. Key Positioning and Other Communications This is where our experience is perhaps to your greatest advantage because we are familiar with your future key and niche markets. The quality of these markets and their success potential are vital in terms of actual implementation of the acquired knowledge. Brand and Brand Leadership Of crucial importance, sometimes even overestimated, here we focus on the creative realization and correct application in all your printed business material, publications, Internet and advertising material. Aim System Effective goals must be quantifiable and realistic. Even image and market penetration goals can be quantified. The motivating factor of well-placed goals should not be underestimated. Spheres of Activity Here we handle the suitable orientation of your offer towards the desired target groups, e.g. determining where you wish to "appear". Tool The most successful tourism marketing tools vary greatly from one country to another. As the "least expensive" option, PR is ineffective as an isolated tool. Direct marketing and online promotion are an absolute "must" in the tourism branch. Even on a tight budget, a promotional appearance is essential and a key brand-leadership tool. Internet, photographs and videos are the basis for every provider of touristic services and must always be up-to-date. Budget and Infrastructure "Structure follows strategy" and not vice-versa - the reason why we here first raise questions of budget and infrastructure. We know that in reality the opposite often appears to be true. Hence long-term planning is of major importance. |